BRANDING & IDENTITY

A BUSINESS PROBLEM / Total hosted a French Festival in a well-known area in South Africa. A logo needed to be developed that would be used consistently throughout this campaign on all elements such as: print, OOH, leaflets, posters, branding, TV advertising.

A DESIGN SOLUTION / The logo needed to be generically French as the festival addressed many areas in the French culture - from food, architecture, fashion, literature, champagne and auctions.

The client took it on their own to initially develop an identity, thereafter various routes were explored with their initial thoughts on what it should look like, while trying to keep the logo simple as well as getting a festive French feel across.

Agency preference of the logo was used on various layouts to show the client the potential of the sub-brand that was developed.

PLATFORMS USED / Primary: InDesign, Illustrator / Secondary: PhotoShop