A BUSINESS PROBLEM / Plascon Paint needed to education sales reps on new additions to their paint ranges, which would then be used to educate stockists about the product.

A DESIGN SOLUTION / A fresh design was conceptualised for each brand reflecting the paint packs for easy recognition. A high-end folder was also designed that would hold all the information together as a unit.

PLATFORMS USED / Primary: InDesign, Illustrator, PhotoShop