A BUSINESS PROBLEM / The Google Cloud Next global events needed very technically-driven content to be displayed simply and hold engagement.
A DESIGN SOLUTION / The simplicity in design was key to the Google Clouds Next event style. Speakers held the responsibility to get their knowledge across to the audience while the design served as secondary support to hold engagement. White space was used with the use of the bright Google Cloud colours. A series of glyphs (symbols) were developed to use as a predominate and unique design character. San Fransisco’s Cloud event was produced over 4 cubes that rotated content on stage. Watch over here. London’s Cloud event chose to have one dimensional screens. Watch over here. Both equally engaging to watch.
PLATFORMS USED / Primary: Google Slides, Keynote / Secondary: Illustrator, PhotoShop