Whilst doing visual research for Tourism Australia, I was absolutely in awe by the wilderness and natural beauty of it. So much so, I planned a trip to visit. Now thats instant ROI!
The colour palette was inspired by the earthy tones from the photography and icons were used that represented The First Nations People of Australia, This was also used as patterns throughout the deck.
Content slides were given a nod to a passport style design, helping create a grid for repetitive text like page numbers, sections and dates.
Note that Ruby the Roo the Tourism Australia mascot makes an appearance on the first slide!
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Illustrator, Photoshop, PowerPoint
Content has been changed for confidentiality.
